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1. Báo cáo thực tập tiếng anh Marketing: Some basic content about marketing strategy to promote business
1.1 What is Marketing strategy?
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company’s strategic initial situation prior to the formulation, evaluation and selection of market- oriented competitive position that contributes to the company’s goals and marketing objectives. ( Báo cáo thực tập tiếng anh Marketing tại công ty Marketing strategy )
1.2. Báo cáo thực tập tiếng anh Marketing: The role of marketing
Marketing is the adaptation of products to do business with any market demand. This role comes up marketing does not do the work of the engineer, but it turns out producers for the production and technical department need to manufacture something? produced for who? how production? How many mass produced and marketed when.
Distribution of marketing role: i.e. the entire operations in order to organize the optimal product backlog of goods from the production after it was out to consumers.
-Role of consuming the goods.
This role can be summarized in two basic activities are:
+ Price controls of goods
+ The industrial regulations and the art of selling.
Promotional role. With this marketing role to make the profession: advertising, sales promotion, product … product
1.3. Function of marketing management
Adapting customer needs: Through customer research, customer information, and other factors affecting purchase behavior or decision not to buy from customers, manufacturers have Create products, goods to satisfy customers even the most difficult customer. The demand of customers today is different from the past, if the demand of consumers is an item satisfying the essential needs, physiological today, besides the above factors, the goods satisfy the requirements. Higher demands such as self-expression, spirituality, level of knowledge, rank …
Distribution Function: The distribution function covers all activities aimed at organizing the optimum movement of a commodity product from its completion to its delivery to retail or direct delivery. for the consumer. Through this function, good intermediate consumers will have the opportunity to develop, in addition it will lead customers to registration procedures related to the purchase process, specialized shipping organizations, warehouse systems Goods storage reserve. In particular, the distribution function can detect stagnation, disconnection of the distribution channel can occur during the distribution. ( Báo cáo thực tập tiếng anh Marketing tại công ty Marketing strategy )
Sales function: marketing determines price strategy, organizes system improvement, builds and implements techniques, stimulates consumption such as advertising, sales promotion …
Supporting functions: Through customer support, marketing helps businesses better meet customer needs and is an effective competitive tool when optimizing costs leads to unlikely competition. price. Support activities include promotion, participation in trade fairs, and many other consumer products.
TABLE OF CONTENTS
TABLE OF PICTURES AND TABLES
CHAPTER 1: THEORETICAL BASIS
1.1. Some basic content about marketing strategy to promote business
1.1.1. What is Marketing strategy?
1.1.2. The role of marketing
1.1.3. Function of marketing management
1.2. Components of marketing mix
1.2.1. Product (Product)
1.2.2. Price (Price)
1.2.3. Distribution (Place)
1.2.4. Promotion
CHAPTER 2: OVERVIEW OF THE COMPANY
2.1. Operation and Development of Minh Hoa Thanh Import Export And Trading Co., Ltd
2.2. Business Activities Fields of Minh Hoa Thanh
2.3. Organization Structure of Minh Hoa Thanh
2.4. Personnel situation of Minh Hoa Thanh
2.5. Business Operation Performance of Minh Hoa Thanh for the period 2015-2017
CHAPTER 3: ANALYZING THE OPERATIONAL PROCESS OF MINH HOA THANH IMPORT EXPORT AND TRADING CO., LTD.
3.1 The Operational Process of Minh Hoa Thanh
3.2 Marketing-Mix Plan for Water Gate Valves in Asian and European Markets.
3.2.1 Developing Marketing Strategies and Plans
3.2.1.1. Collecting Information and Forecasting Demand ( Báo cáo thực tập tiếng anh Marketing tại công ty Marketing strategy )
3.2.1.2. Conducting Marketing Research
3.2.1.3. Establishing Marketing Objectives and Strategies
3.2.2 Developing Marketing-Mix Plan for Water Gate Valves in Asian and European Markets
3.2.2.1. Product Strategy
3.2.2.2. Place Strategy
3.2.2.3. Price Strategy
3.2.2.3. Promotion Strategy
3.3. Evaluating Marketing Performance
3.3.1. Advantages
3.3.2 Disadvantages
CHAPTER 4: RECOMMENDATIONS AND SOLUTIONS
4.1. Product Strategy
4.3. Price Strategy
4.3. Distribution strategy
4.3. Promotion Strategy
CONCLUSION
About product strategy, Minh Hoa Thanh focuses on creating differentiators in their gate vales. The product differentiation is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating the company from their competitors’ products as well as a their own products. Differentiation looks to make gate vales more attractive by contrasting its unique qualities with other competing gate vales. Successful product differentiation creates a competitive advantage for Minh Hoa Thanh, as customers view these products as being unique or superior. Product differentiation also determines what sets Minh Hoa Thanh gate vales apart from other similar ones, and it uses that difference to drive consumer interest. Product differentiation is often subjective, aiming primarily at altering customer perspective on the company product when compared to another. ( Báo cáo thực tập tiếng anh Marketing tại công ty Marketing strategy )
About price strategy, Minh Hoa Thanh chooses pricing to gain market share. Minh Hoa Thanh adopts this strategy in order to enter the market and to gain market share. The company make decision to keep a low price for their products for a limited period that is for some few months. This strategy is only used to set up their customer base in a particular market. Pricing strategy is a way of finding a competitive price of a product or a service. This strategy comprises of one of the most significant ingredients of the marketing-mix as it is not focused on generating and increasing the revenue for the company, but Minh Hoa Thanh can enter the new market and reach new customers. Understanding the market conditions and the unmet desires of the consumers along with the price that the consumer is willing to pay to fulfill his unmet desires is the ultimate way of gaining success in the pricing strategy of gate vales.
In today’s world, the role of marketing is too important to be ignored. Large and small company are today competing for the same market and the most innovative and proactive have emerged victors. As a result, the company’s survival is dependent upon their wise marketing efforts coupled by financial operational among other functions within their structure. ( Báo cáo thực tập tiếng anh Marketing tại công ty Marketing strategy )
Thời gian gấp gáp AD chỉ kịp chia sẻ cho các bạn về bài mẫu Báo cáo thực tập tiếng anh Marketing tại công ty Marketing strategy này, sắp tới sẽ có nhiều bài mẫu liên quan hơn, các bạn theo dõi trang để cập nhật thông tin sớm hơn nhé. Chúc các bạn hoàn thiện bài tốt, nhận điểm xuất sắc!
